Aston Martin CEO says Lagonda a go for production

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    Aston Martin CEO says Lagonda a go for production

    Post by Shade on October 31st 2010, 10:21 am

    http://www.worldcarfans.com/110102929266/aston-martin-ceo-says-lagonda-a-go-for-production


    Aston Martin CEO Ulrich Bez has said at an event in Amsterdam that the Lagonda concept which debuted at the 2009 Geneva auto show is going to production.

    Bez said that the Lagonda would be an all-wheel drive SUV and that its revival plans were "almost complete." According to Bez, the model would hold particular appeal in emerging markets such as China, Russia and the Middle East where luxury SUVs are held in esteem.

    The Aston Martin Lagonda concept debuted at the Geneva show last year to a very poor reception. The Lagonda was considered ugly by both critics and the public, so much so that Aston Martin Chairman David Richards put a stop to the project right away.

    Now, it seems that the Lagonda is a go again but, although Bez didn't specify, one can safely assume it will undergo a complete redesign that will take its look miles away from the concept vehicle's styling.

    Bez also said the vehicle would likely have to be built with a partner. Since the Lagonda concept was based on the Mercedes-Benz GL-Class, perhaps Aston Martin will be joint-developing the new Lagonda with Daimler.



    Read more: http://www.worldcarfans.com/110102929266/aston-martin-ceo-says-lagonda-a-go-for-production#ixzz13wipUgWd

    This news displeases me a lot. I'm one of the people who think that AM should continue building fast, elegant, sleek sedans and coupes, like they're doing now. OK, fine, the body shape and design across the range is virtually identical, but it looks good. Please, Aston, please don't build this SUV. Just stick with your current model range.

    Re: Aston Martin CEO says Lagonda a go for production

    Post by DavidsAwesome on November 7th 2010, 2:38 am

    Well, it looks beautiful... But why would they make it? The article specifically says it had a bad review from the critics.... I think it would be a bad decision for Daimler to get into it.
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    Re: Aston Martin CEO says Lagonda a go for production

    Post by Shade on November 7th 2010, 5:02 am

    DavidsAwesome wrote:Well, it looks beautiful... But why would they make it? The article specifically says it had a bad review from the critics.... I think it would be a bad decision for Daimler to get into it.

    Beautiful? Really? Compare this with the rest of the AM range....

    And yeah, the car critics (worldcarfans, Top Gear etc.) don't seem to like it. Hopefully they won't make it.

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