We knew this game was going to be a monster when it was announced a year ago, but no one expected it would be this big. The latest installment in the Call of Duty franchise shattered industry sales records – and became the biggest event in the history of any entertainment medium – with a sell-through of $550 million in the first five days.
That’s 40 percent better than the box office 5-day record (currently held by “Harry Potter and the Half-Blood Prince”) and a $50 million improvement over the previous title-holder, Grand Theft Auto IV.
It’s a sure bet the game will top $1 billion in retail sales worldwide, putting it in the same club as Michael Jackson’s “Thriller” and James Cameron’s “Titanic.” That's some serious company.
That’s 40 percent better than the box office 5-day record (currently held by “Harry Potter and the Half-Blood Prince”) and a $50 million improvement over the previous title-holder, Grand Theft Auto IV.
It’s a sure bet the game will top $1 billion in retail sales worldwide, putting it in the same club as Michael Jackson’s “Thriller” and James Cameron’s “Titanic.” That's some serious company.
