by Phantom April 16th 2009, 7:08 pm
What I consider "hype" would be billboards on every corner reaching as far as the eye can see, endless adverts on TV and in movie theaters, endless amounts of merch in stores, and maybe a good launch party in a major city with celebrities and Sonic-costumed characters (for which I'm still on the hunt), all in the name of claiming that your product is the end-all-be-all of the industry.
I'm not too sure if Sonic Adventure did garner that much hype--Stateside, anyway--back in the day, but I was certainly pumped for it, no doubt. I didn't see that many commercials for the game, virtually no printed adverts, and I'm rather sure that the action figures started coming out months after the game's release (the ReSaurus figures).
As for hype in general, my idea is that hype gets too out of hand when I can't tell what's the origin point of the hype (is it about a movie? A book series? Action figures? Where did it all begin?). For everything else, I try to cut through the mist of hype to find the real thing that's been made, that movie or game that people have sweated over its creation, and figure out whether that finished piece, disregarding the entire media circus act surrounding it, is worth my time.